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CAREER

WELCOME TO VELVET
MANAGEMENT INC.

Working at Velvet Management Inc., you’ll embark on the path of excellence with an ambitious company. Velvet Management Inc offers employees an environment that encourages initiative, self-improvement and teamwork.
40+

EMPLOYEES

10

PROVINCES

OUR TEAM IS A FAMILY

We strongly believe in human values and know that it’s individuals who make all the difference.

We’re a dynamic group brought together by a shared passion, and we enjoy working in a welcoming, friendly environment. Every day, we strive to share our knowledge and learn from each other, as well as consider how to advance in everyone’s best interest.

WHY VELVET MANAGEMENT?

  • You’ll work as a team, in an environment that’s conducive to personal growth.
  • Our friendly but demanding atmosphere enables everyone to take initiative, innovate and excel.
  • Our goal? To increase our employees’ skills.
  • Everyone’s opinion matters; we value all ideas.

OTHER ADVANTAGES

WE PROMOTE FROM WITHIN
QUALITY OF LIFE

is important to us: summer hours, holidays off

TRAINING
A NATIONAL COMPANY

DO YOU HAVE THE RIGHT PROFILE?

You’re passionate about cannabis, you’ve got proven leadership skills, creativity, and the ability to respond to clients’ needs. Team spirit and cohesiveness are important to you. You have strong interpersonal skills. Are you ready to get to work helping our brands improve their presence throughout Canada?

JOB OFFERS

If the position you are looking for is not currently available, we would still like to meet you. Send us your resume along with a cover letter by email to: jobs@velvetmgmt.com

REGIONAL KEY ACCOUNT MANAGER - ALBERTA

Reporting to the National Key Account Director, the Regional Key Account Manager will be responsible for the implementation of the territorial sales plan to maximize sales volume and product distribution. The assigned territory for this position is British Columbia to Manitoba – based out of Alberta.

 

Role and responsibilities:

 
• Sell all Velvet Management portfolio to a defined list of regional key accounts.
• Develop value-based relationships with key buyers, category managers, and marketing departments.
• Work with CRM and internal dashboards to find listing opportunities and analyse programs success.
• Create consultative presentations that help achieve Velvet and our suppliers’ priorities while offering value to our customers.
• Build and present category assortment plans using category data to identify listings and volume opportunities.
• Grow Velvet listing base and distribution to increase market share.
• Build and pitch creative in store programs to drive brand awareness and sell through of Velvet products.
• Track and publish performance reviews to Sales Director and Portfolio Manager

• Communicate account priorities/opportunities to Sales Directors and team to ensure flawless execution.
• Collaborate with Sales Directors to forecast programming and ensure accurate inventory levels.

Education & Experience:

• Bachelor degree in Business Administration or equivalent
• Two (2) years of experience managing Key Account relationships or two (2) years of experience in the cannabis industry

 

Skills:

• Building value based relationships

• Communicating effectively

• Initiating action

• Planning and organizing

• Focusing on customers

• Negotiating

• Analytical capabilities

 

FIELD SALES MANAGER - ONTARIO

Reporting to the VP of Sales, the Field Sales Manager (FSM) will be responsible for leading and managing the Ontario sales team. Using coaching, training, and development of the sales team (5 territory managers), the FSM ensures the implementation of the strategies and initiatives defined for our brands.

Responsibilities:

• Hire, train, on-board all new territory managers.
• Develop and oversee daily/weekly route planning.
• Develop and implement sales strategies, tactics, and operational plans for sales and distribution of cannabis products.
• Manage key customer relationships and actively participate in closing strategic opportunities
• Develop weekly, monthly, and quarterly sales initiatives and goals.
• Identify and maximize sales objectives by territory.
• Provide competitive analysis for brand performance and competition through ongoing market research and analysis.
• Monitor and review expense reports to effectively manage the T&E budget.
• Lead the execution on key sales initiatives such as brand launches, promotional programs, distribution drives.

• Track, rank, publish results on all key initiatives.
• Ensure discipline and implementation of the CRM tool.
• Collaborate on strategy for sales growth in physical retail and digital retail spaces.

Education and Experience:

• Bachelor’s degree, ideally in business administration.
• Three (3) years of sales management and coaching experience, leading high performing teams.

Required skills:

• Excellent knowledge of Microsoft Office Suite, particularly Excel and Power Point
• Knowledge of Salesforce or other CRM
• Highly developed interpersonal skills and dynamic leadership capabilities
• Excellent communication capabilities
• Ability to analyze and interpret data
• Strong planning and organizational skills
• Proven ability to manage multiple projects and respect tight deadlines
• Ability to attend evening and weekends events as required

• Own a car and a valid driver’s license

PORTFOLIO BRAND MANAGER

Velvet is a privately-owned company with a brokerage/agency model, representing Licensed Producers in the Cannabis industry in Canada. We represent our LP’s products at all levels of selling and marketing to government buyers and private retailers. We are looking for industry leaders to join us as we work to build the best cannabis agency in the industry.

As a portfolio manager you will report directly to the National Portfolio Brand Director and will act as the primary point of contact with the suppliers and the marketing agencies. We are looking for a person who loves challenges, is well educated when it comes to the cannabis industry and thrives in an entrepreneurial environment.

Responsibilities:

• Manage a portfolio of partner brands. Act as the key contact in Canada for these partners while building harmonious, value-based, business relationships with them.
• Develop and implement annual business plans in collaboration with the sales team to achieve expected sales and revenue targets. Continuously review results, implementing corrective measures where necessary.
• Compile and organize information from the suppliers for calls for tenders.
• Develop and execute sales & marketing tools as defined in the marketing plan and build presentation to communicate to the sales team
• Assist with the organization of different events (training, industry events, etc…)
• Coordinate all product & logistical information updates (ex. Packaging change, technical sheets, etc…) and complete corresponding paper work.
• Analyse category data, gather competitive intelligence, and identify key consumer and marketing trends in order to make recommendations that will foster partner growth.
• Assist the director with building presentations (product launch plan, retailers’ meetings, category review etc.)
• Possibility to manage a Marketing Coordinator

Education and Experience:

• Bachelor’s degree in business administration, marketing specialization or equivalent.
• Five (5) years of experience in marketing or trade marketing.
• Experience in cannabis or the alcoholic beverage industry an asset.

Required skills:

• Strong interpersonal skills
• Customer oriented
• Highly organized and attention to details
• Strong communication skills
• Ability to build strong presentations
• Ability to work under pressure
• Creative and innovative
• Autonomous and sense of initiative

Technical skills:

• Bilingual (English and French), both written and oral.
• Excellent knowledge of Microsoft Office Suite, particularly Excel and Power Point
• Knowledge and passion for cannabis is an asset

TERRITORY MANAGER - QUEBEC

Velvet Management Inc. is a Canada’s premier sales and marketing agency in the quickly evolving recreational cannabis space. Our vision is to establish a leadership position for our supplier’s brands with retailers and consumers leveraging our culture of professionalism, leadership capacity, data derived insights, inclusivity and social responsibility.

Role and Responsibilities:

The Territory Manager will play a critical in-market role executing tactics to achieve our suppliers’ targets in Quebec (SQDC)

  • Accountable for delivering upon regional targets such as revenue, volume, market share and education seminars
  • Develop positive relationships with SQDC store directors and employees based on respect, professionalism and accountability
  • Execute on daily/weekly route plan
  • Be an ambassador for our portfolio
  • Educate SQDC store directors on partner brands and their unique points of difference
  • Oversee/execute/measure education programs, in example; webinar, in-person trainings, etc
  • Utilize Velvet’s CRM tool, to keep accurate records, including contact lists, route plans, call frequency and performance tracking against predetermined KPI’s
  • Provide competitive analysis for brand performance and competition through ongoing market research and analysis
  • Support producers with participation at trade shows and social media groups

Education, experience & skills

  • Bachelor degree, preferably in commerce/marketing, communications, or sciences 
  • At least 2 years of experience in retail sales
  • Superior interpersonal and communication skills
  • Previous experience supporting the execution of new product launches from a field sales position
  • Leverage curiosity and effective inquiry to understand customer needs, problem solve with creativity, and influence without authority
  • A passion for learning and sharing knowledge, both data oriented and qualitative
  • Is excited by joining a young company, and this new and evolving industry
  • Displays an entrepreneurial spirit and is highly self-motivated
  • Exceptional time management
  • Accountable and with high degree of professional integrity, delivering output with minimal supervision
  • Own a late model car and a valid driver’s license (vehicle allowance and mileage support provided)
  • Advanced skills in Microsoft Office with a focus on Excel, PowerPoint, One Note, and Microsoft Teams

***The successful candidate may be required to provide references***

We are grateful for your interest in this role, however, only those who best meet the requirements will be contacted.

Velvet Management Inc. is an equal opportunity employer. We encourage applications from individuals of all backgrounds, ancestry, gender identity, sexual orientation, ages.

TERRITORY MANAGER - THREE OPEN POSITIONS IN ONTARIO

Velvet Management Inc. is a Canada’s premier sales and marketing agency in the quickly evolving recreational cannabis space. Our vision is to establish a leadership position for our supplier’s brands with retailers and consumers leveraging our culture of professionalism, leadership capacity, data derived insights, inclusivity and social responsibility.

Three positions are open:

– Toronto

– Barrie & Northern Ontario

– Easter Ontario, based out of Ottawa or surrounding area

Role and Responsibilities:

Reporting to the Field Sales Director West, the Territory Manager will play a critical in-market role executing tactics to achieve our suppliers’ targets

  • Accountable for delivering upon regional targets such as revenue, volume, market share, points of distribution, and inventory turns
  • Develop positive relationships with licensed retail store managers, and employees based on respect, professionalism, and accountability
  • Execute on daily/weekly route plan
  • Be an ambassador for our portfolio
  • Leverage trade materials to educate our retail stakeholders on partner brands and their unique points of difference 
  • Identify opportunities for merchandising programs at store level
  • Oversee/execute/measure retail programs, including distribution drives, education programs, and display opportunities
  • Utilize Velvet’s CRM tool, to keep accurate records, including contact lists, route plans, call frequency and performance tracking against predetermined KPI’s
  • Provide competitive analysis for brand performance and competition through ongoing market research and analysis
  • Support producers with participation at trade shows and private events

Qualifications & Experience

  • Bachelor degree, preferably in commerce/marketing, communications, or sciences 
  • At least 2 years’ experience in retail sales
  • Superior interpersonal and communication skills
  • Previous experience supporting the execution of new product launches from a field sales position
  • Leverage curiosity and effective inquiry to understand customer needs, problem solve with creativity, and influence without authority
  • A passion for learning and sharing knowledge
  • Is excited by joining a young company, and this new and evolving industry
  • Displays an entrepreneurial spirit and is highly self-motivated
  • Exceptional time management
  • Accountable and with high degree of professional integrity, delivering output with minimal supervision
  • Own a late model car and a valid driver’s license (vehicle allowance and mileage support provided)
  • Advanced skills in Microsoft Office with a focus on Excel, PowerPoint, One Note, and Microsoft Teams

***We are grateful for the interest in this role from all candidates, however, we will be contacting only those that best meet the requirements***

***Please mention the territory you are applying for***

 

BRAND MANAGER

Velvet is a privately-owned company with a brokerage/agency model, representing Licensed Producers in the Cannabis industry in Canada. We represent our LP’s products at all levels of selling and marketing to government buyers and private retailers. We are looking for industry leaders to join us as we work to build the best cannabis agency in the industry.

As a portfolio manager you will report directly to the National Marketing Director and will act as the primary point of contact with the suppliers and the marketing agencies. We are looking for a person who loves challenges, is well educated when it comes to the cannabis industry and thrives in an entrepreneurial environment.

Responsibilities:

• Manage a portfolio of partner brands. Act as the key contact in Canada for these partners while building harmonious, value-based, business relationships with them.
• Develop and implement annual business plans in collaboration with the sales team to achieve expected sales and revenue targets. Continuously review results, implementing corrective measures where necessary.
• Compile and organize information from the suppliers for calls for tenders.
• Develop and execute sales & marketing tools as defined in the marketing plan and build presentation to communicate to the sales team
• Assist with the organization of different events (training, industry events, etc…)
• Coordinate all product & logistical information updates (ex. Packaging change, technical sheets, etc…) and complete corresponding paper work.
• Analyse category data, gather competitive intelligence, and identify key consumer and marketing trends in order to make recommendations that will foster partner growth.
• Assist the marketing director with building presentations (product launch plan, retailers’ meetings, category review etc.)
• Possibility to manage a Marketing Coordinator

Education and Experience:

• Bachelor’s degree in business administration, marketing specialization or equivalent.
• Five (5) years of experience in marketing or trade marketing.
• Experience in cannabis or the alcoholic beverage industry an asset.

Required skills:

• Strong interpersonal skills
• Customer oriented
• Highly organized and attention to details
• Strong communication skills
• Ability to build strong presentations
• Ability to work under pressure
• Creative and innovative
• Autonomous and sense of initiative

Technical skills:

• Bilingual (English and French), both written and oral.
• Excellent knowledge of Microsoft Office Suite, particularly Excel and Power Point
• Knowledge and passion for cannabis is an asset

***Please send your CV to jobs@velvetmgmt.com***