Cannabis Marketing Services
Doing business with our retail sales agency means gaining access to a large, Canadian, independent cannabis sales force with a single point of contact across all provinces.
National Strategy, Local Execution
We build a national pricing strategy that accounts for internal and external factors;
- Channel specificities
- Competitive analysis
- Pricing elasticity
- Internal cost structure
- Margin optimization
- Brand positioning
- Ensure national brand representation in all relevant channels
- Manage listings with all monopolies
- Define relevant distribution channels based on brand positioning
- Establish distribution targets by channel (regional & national chains, independents)
Build a strong portfolio that will answer your target’s needs and help your cannabis brand grow.
Offer the right product to the right consumer and identify product gaps:
- Sales analysis by province & by channel
- Consumer feedback
- Competitive monitoring
- Margin optimization
Our retail sales and marketing agency’s team throughout Canada is comprised of a variety of cannabis sales experts, from the National Key account Managers to the sales representatives. We service all government wholesalers, government-run stores, private retail chains and independent specialty stores ensuring that your action plan (the one developed through strategic planning) is rigorously implemented.
A dedicated sales Director in every region, allow us to build strong relationships with key buyers, government stakeholders to develop and support our field sales professionals.
Our dedicated team will help you manage all relations with government-regulated agencies, from tender submission to product compliances.
We service all government wholesalers, government-run stores, private retail chains and independent specialty stores ensuring that your action plan (the one developed through strategic planning) is rigorously implemented.
Consumer Marketing Services
What our retail sales and marketing agency has to offer
Promotional PlanAt Velvet Management Inc, we make sure to understand the legal constraints around promotion to fully leverage all the tools available to tell your unique brand story and promote is across our 360° marketing campaign;
Cannabis BrandingWorking in collaboration with the reliable agencies, we can help you create or define your brand positioning in a competitive market, which is in constant evolution. Our retail sales and marketing agency’s expertise will be key to validate your brand positioning, leveraging all information’s we gather on the field.
- Optimize your merchandising
- Create POS (Point of Sale) material
Customer Intelligence:Partnering with well-known firms to access consumer studies and conduct marketing research when necessary. Analyze the data & provide insights to guide your decisions for packaging, assortment, pricing, promotion, product innovation etc. Support your unique selling proposition with key facts to educate retailers and key decision makers.
Media & Public Relationships
- Partner with agencies to execute your annual communication plan
- Identify and work with low tier to high-tier influencers in the cannabis industry
- Promote your brands on Velvet’s social media platforms
- Organize staff training
- Educate consumers
- Assist you at trade & consumer events
Contact our cannabis retail sales and marketing agency today.